Subnautica

The Problem

Unknown Worlds is an indie gaming studio that’s not so indie.  Their biggest game to date: Subnautica has gone on to do 6 million copies sold worldwide.  With that said, they approached us (based on our experience in the gaming industry) because they were releasing their newest game and sequel: Subnautica: Below Zero and needed help developing a dynamic ane engaging landing page for the launch.

Client’s Dilemma

Subnautica is a best-seller, but the online branding outside of their immersive games needed an upgrade.  Subnautica: Below Zero was set to release and a landing page needed to be created to capture users.

• Required a quick and easy to use landing page that provided dynamic, trackable links.
• Required a simple CMS and website builder that team members could update on the fly.
• Content needed to tell a story, visually.  The website should easily convey what the game was about and how users could engage
• The website had to load quickly, to capture gamers attention and convert them in seconds.

The Solution

First, we decided to use Webflow for the build.  it was versatile and we could envision a dynamic site design.  We developed a sitemap for the one-page site experience as well as a detailed wireframe.  Since Subnautica takes place under water, we decided to make the website start at the “surface” and darken as you scrolled, giving it a stylish feel reflective of progression through the game.

• Dynamic website built in Webflow
• UTM tracking parameters for following user experiences from around the world.
• Interactive user experience with instant-playing video header.
• Multi-link capabilities for tracking device-types and popular user locations.

The Result

We launched the day before the pre-sale and website traffic skyrocketed with tens of thousands of visitors.  With powerful hosting by Amazon Web Services, traffic and visitors were able to browse the website with ease, navigating to their favorite links and creating trackable data across the board.

• Massive infux of traffic and new user visits to the website.
• Website load-time dropped to 600ms for thousands of visotors around the world.
• Multi-link access for users to purchase the game on multiple.
• Dynamic website design that darkens as you scroll down on the page.

The Showcase

In Subnautica: Below Zero, dive into a freezing underwater adventure on an alien planet. Set one year after the original Subnautica, Below Zero challenges you to survive a disaster at an alien research station on Planet 4546B. Craft tools, scavenge for supplies, and unravel the next chapter in the Subnautica story. View our design process below